Evanger's Introduces Innovative Alternative to Traditional Kibble

Hi-Bio™ Semi-Moist Super food for dogs combines the nutrition of raw or canned food with the convenience of dry kibble

WHEELING, IL (June 1, 2013)- Evanger’s Dog and Cat Food Company, celebrating 78 years of family-owned, USA-MADE dog and cat foods, is excited to announce a revolutionary new dog food designed for the ultimate in nutrition and convenience. Hi-Bio™ is a new generation “Super Food” for dogs that combines the benefits of raw or canned food, the convenience of kibble, and the deliciousness of real meat!

Hi Bio™ Super Food is meat-based nutrition presented in a unique way.  It contains high biological values and a high-nutrient content that contains the nine essential amino acids that are vital for a dog’s robust health throughout all life stages.  The foods even include specific organ meats such as Kidney, Heart, and Liver, which are low in fat and very high in natural protein.  The blend of this meat-based diet with organ meats makes this food very palatable. 

For generations, pet owners have had very few options in highly convenient and health-promoting pet nutrition. “Many pet parents want the very best nutrition for their pets, but not everyone has the time or resources to devote to feeding a raw or home-cooked diet,” said Holly Sher, President of Evanger’s. “We wanted to create an option that eliminated the mess, odor, and time required of many premium diets in a made in the USA superfood, and a food that I can’t wait to feed my own dogs.”

Hi-Bio™ successfully achieves the marriage of optimum nutrition from Made in the USA ingredients and the ultimate convenience in one affordable, accessible package.

Using a unique gentle drying process, Hi-Bio™ offers dogs higher moisture levels than traditional kibble, which increases digestibility and enables better nutritional absorption. 

Hi-Bio™ is made with 85% meat (available in Beef or Chicken), 0% grains or glutens, and 100% USA farm-grown ingredients. All ingredients are processed very minimally through rough grinding and mixing only, then air dried at low temperatures to retain all of the nutrients, enzymes, and rich, meaty flavors akin to the natural ancestral diet of today’s domesticated pets. The end result: a nutrient-dense and highly palatable meal that is able to be measured and poured with the same convenience as standard extruded dry kibble.

The recipe features the advantage of utilizing premium AllTech™ supplements: LactoSacc™ - to help support the population of good digestive bacteria for a healthy digestive system; BioPlex™ - to help maintain a visibly healthy skin and coat by providing superior Mineral bio-availablity and absorption; and SelPlex™ - to aid in immune support.

Hi-Bio is available in Chicken or Beef.
SIZES: 3.2lbs; 9.6 lbs
SRP: $28.99 (3.2 lbs); $79.99 (9.6 lbs)
AVAILABLE: JULY 2013

About Evanger’s

Founded in 1935, Evanger's Dog & Cat Food Company is the only privately-held, family-owned and operated pet food cannery in the United States. Dedicated to improving the health, length, and quality of life of pets through wholesome, hand-packed nutrition, Evanger’s has NEVER been involved in a recall, voluntary or mandatory, throughout its 78 year history. MADE IN THE USA, in the kitchen of Evanger’s, each farm-fresh food ingredient is not only made and sourced in the United States, but also hand collected daily from human-grade USDA inspected facilities. 90% of ingredients are sourced within 50 miles of the Illinois plant, and are used within 24 hours. 

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Media/PR Contacts:

Erin Terjesen- Erin@propelcommunications.com/ 602.625.2871

Ashley Torresala – Ashley@propelcommunications.com/ 602.999.0820